Well, you don't have to be a sales expert to effectively sell you fiction books. You just have to know how to do it, which most writers do not. Why don't they know how to sell books? Because they are writers, not salesmen or women.
Books don't generally sell themselves. They need a certain amount of influence to get the ball rolling. You as an author are in charge of that push because it is your book. Even if a big named publisher produces your book, you are still the primary source of that books success. The publisher's name on the book may help a little, but without you, the book goes nowhere.
Statistically speaking, only about 1 percent of all fiction books published each year reach the New York Times Best Sellers List. Those are the ones that sell millions of copies. Only 10 percent of writer's books sell more than a hundred copies, and the rest are under that.
With those statistics in mind, you are thinking that it's just not worth it to even publish a book, right? Well, the reason only 10 percent of the authors sell more than a hundred copies of their books is because they are doing some form of marketing to get exposure for their book. The 1 percent are heavily marketing their books and the ones who don't have a lot of books sold aren't marketing it at all or very little.
Marketing is the most difficult hurdle to overcome once your book is published. Whether you self publish or go through a publisher, you must change your thinking from writer to advertiser.
If you don't know much about marketing, which most people don't, you need to do a lot of research and educate yourself on the ins and outs of marketing
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